With guidance from Karl Lagerfeld, the shy German teen became an iconic 1990s supermodel. Beneath the glamor, Claudia Schiffer was lauded as a disciplined professional. The “Ice Queen” maintains her cool at 50.
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Schiffer made her name in an iconic 1989 photoshoot for the Guess fashion brand. “I never had the urge to be in the spotlight,” she confessed a few months ago in the British edition of Elle fashion magazine. She was always considered diligent, disciplined — and free of scandal. Unlike the wilder supermodels of the era, like Kate Moss, Schiffer never made headlines for being drunk at after-show parties. Schiffer was discovered at 17 on the dance floor of a disco in Dusseldorf. At the time, she wanted to follow in her father’s footsteps and become a lawyer. But the shy young girl from Rheinberg, a northwest German town, was soon a star, her blue eyes, blonde mane and legendary pout used to sell fashion, cosmetics, soft drinks and car brands around the world.
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Schiffer’s career soon catapulted beyond catwalks and photo modeling to become her own brand. She worked with world-leading photographers like Peter Lindbergh, Mario Testino and Helmut Newton, her iconic look setting her apart. Star designers Dolce and Gabbana wrote of Schiffer: “Her perfect beauty overwhelmed us from the start: luxurious, shining golden locks, eyes as blue as Sicilian waters, a body stature that recalls antique statues of goddesses.”
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Schiffer retired from the catwalks in her late 20s. In 2018, she once again appeared in a Donatella Versace show together with fellow ’90s supermodels Naomi Campbell, Cindy Crawford, Carla Bruni and Helena Christensen. “I am so happy to turn 50 and in my life I have never felt safer or happier. I don’t try to look or feel younger,” Schiffer recently told Britain’s The Telegraph newspaper.
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