Thanks to celebrities like Kendall Jenner and Gigi Hadid embracing this summer’s optimism with carefree outfits of their own, we’re seeing a resurgence of iconic ’70s looks in everything from streetwear to swimwear. Flared pants, sweater vests, and retro sunglasses were first adopted by A-listers, with niche styles (think crochet pieces and headscarves) starting to heat up as more people pull together their reemergence wardrobes. Fendi is a huge inspiration with the new, summer campaign, full of flowers, colors and groovy prints. Nostalgia is a funny thing – despite much contempt from those who experienced decades past the first time round, many look back on them adoringly. Most notably, the Seventies has long been regarded as an era of “anti-fashion” and bad taste.
Fashion is cyclical, and with the recent resurgence of jumpsuits, high-waisted flared pants, crochet, clogs, and wrap dresses, no decade has gotten more attention than the ‘70s. With shorter hemlines, thigh-high boots and gender-bending silhouettes and patterns, everything about ‘70s fashion was a tribute to self-expression and revolution. And after months of sheltering-in-place, that’s exactly what we’re seeing from some of our favorite style mavens on Instagram, Pinterest and websites above all. The fringe accents, the bell sleeves, the groovy prints—everything about ’70s fashion trends speak to a generation’s need to express themselves louder, and with more vibrancy, than ever before.
With just a few tweaks, choosing shapes that flatter rather than make you feel like you’re wearing “fancy dress” and modernising with key accessories; the 1970s fashion will make you stand out for the right reasons, giving your style a touch of flare.
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