In Hollywood’s Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr Max Factor, a visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era’s most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But he believed that glamour should be within reach of all women.
Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.
The makeup look I am showing you today is very simple and essential. I didn’t play with eyeshadows, pencils or eyeliner, I just focused on a nice skin and work more with foundation and blush. There are some products that I can’t miss in my bathroom or bag and these are:
- Foundation – without a good foundation there is no good result
- Concealer and highlighter
- Blush – the creamy one from Max factor is really cool
- Mascara – the more the better
- Lipstick – I am not a fan of the mat texture, so I choose this one, which is brilliant and soft. Plus I really adore the red shade, so vibrant and sexy, the right one for this autumn.
As you can see the result is clean and fresh.
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