Comfort and being comforted have never been more popular. Sales of beauty products, homewares, and pyjamas have increased dramatically over the past year, and according to Lyst, Nike’s jogging bottoms and Birkenstock’s Arizona sandals have been two of the most popular products worldwide. And now fashion is thinking about spring, with a very fresh ocean of new shades and tones, calming, soothing, gentle and so romantic. There are of course a lot of yellows, but we will for sure not miss the pinks, greens and blue. We make this assumption that pastels are psychologically lighter than other shades, which is true.
There’s something about the calming nature of a pastel that brings comfort and a sense of nostalgia along with it. They conjure up memories of my mum knitting cardigans or cooking something super good and sweet. Its a memory of eating pancakes at the rollercoaster and laughing with your best friend, even if you were ten. Colour has such a positive effect on our mood and well-being. Understanding colour and its psychology is paramount to the practice. It can also be applied to our wardrobes.
Pastels could have a strong effect on our mood. They make us feel better and they are so popular now, because we need something that will cheer us up and fashion is always a great vehicle to use. My suggestion is to start immediately, even if we are in the middle of winter. Pop up your wardrobe with something bright and sweet; never forget about ivory and white, baby blue, candy pink and bright yellow. It’s never too early or too late to do it!
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