When it comes to fashion inspiration, women over 35 are seeking more than just trends—they’re looking for timeless elegance, practical style, and pieces that enhance their confidence. Fashion at this stage in life is about self-expression, quality, and cultivating a wardrobe that can seamlessly transition from day to night while reflecting one’s individuality.
In the USA, several influencers and fashion blogs cater to this demographic, offering practical advice, stylish looks, and thoughtful reflections on personal style. These bloggers and influencers prove that fashion is ageless, showing that chic looks don’t stop at any particular number.
Here are some of the most influential fashion blogs and influencers where women over 35 can find style inspiration:
Cathy Williamson, the voice behind The Middle Page, proves that turning 50 doesn’t mean compromising on style. Cathy’s blog offers modern yet timeless fashion advice, with a focus on wearable trends, beauty tips, and even travel. Her personal journey with breast cancer adds depth to her storytelling, making her a relatable figure for many women. Cathy’s style is versatile, ranging from classic denim to sophisticated evening looks. Follow her on Instagram @cathythemiddlepage for daily style inspiration.
Heather Anderson’s blog So Heather is all about “luxury on a budget,” making high fashion accessible to women who want to invest in versatile and chic pieces without breaking the bank. At 50+, Heather brings a sleek, minimalistic approach to her outfits, proving that sophistication is achievable with just a few key wardrobe pieces. She covers everything from seasonal staples to statement accessories, and her blog is filled with outfit ideas that are perfect for women over 35. Heather’s Instagram @soheatherblog showcases her outfits in a fresh and modern way.
Beth Djalali is a name synonymous with graceful aging in the fashion world. Her blog, Style at a Certain Age, offers women 50+ a plethora of styling tips, ranging from casual daywear to glamorous evening outfits. Beth embraces trends but always pairs them with classic pieces, making her looks accessible yet refined. Beth’s blog also dives into beauty, fitness, and lifestyle, giving her readers a holistic approach to aging beautifully. Follow her on Instagram @styleatacertainage for everyday style inspo.
Though not exclusively for women over 35, Charlotte Groeneveld of The Fashion Guitar has become a go-to influencer for those looking for high-end, sophisticated style. As a mother of two, she understands the need for practical yet stylish pieces that work for a busy life. Her love for luxury fashion shines through her collaborations with top designers, but she also incorporates accessible pieces into her wardrobe, blending casual and couture effortlessly. Follow her elegant, laid-back style on Instagram @thefashionguitar.
Catherine Summers, the creator of Not Dressed as Lamb, is a UK-based influencer with a substantial following in the US, thanks to her bold style and attitude towards aging. Her blog encourages women to wear what they love, regardless of societal “rules” for dressing at a certain age. Catherine’s eclectic style, full of vibrant colors, prints, and textures, is ideal for women over 35 who want to break free from the traditional and explore something new. Check out her Instagram @notlamb for colorful and bold fashion ideas.
Erin Busbee, a former television host turned fashion blogger, is the mastermind behind Busbee Style. Specializing in styling tips for women over 40, Erin’s blog and YouTube channel are a goldmine of information for building a capsule wardrobe, embracing trends with timeless pieces, and dressing for every occasion. Erin emphasizes confidence through fashion, encouraging women to feel their best at any age. Follow her on Instagram @busbeestyle for daily outfit ideas and beauty tips.
Tania Stephens, a woman who embraced blogging later in life, curates the blog Forever Chic, which caters to women over 40 looking for accessible, everyday style. Tania blends casual comfort with classic elegance, offering looks that are perfect for work, weekends, or nights out. Her blog also delves into beauty and lifestyle content, making it a go-to for women looking to elevate all aspects of their lives. Tania’s Instagram @50isnotold is filled with daily looks that are simple yet stylish.
Where to Find Inspiration
For women over 35 who want to elevate their style game, these blogs and influencers provide invaluable inspiration. Whether it’s embracing classic cuts, experimenting with luxury pieces, or staying true to a personal aesthetic, there’s a wealth of knowledge to be found in this community of stylish women. Social media platforms like Instagram, Pinterest, and YouTube offer endless sources of daily outfit inspiration, while these blogs dive deeper into thoughtful discussions on aging gracefully and maintaining confidence through fashion.
The beauty of fashion for women over 35 is that it no longer follows rigid rules. It’s about feeling great in your skin and finding what resonates with you, whether that means investing in timeless pieces or experimenting with the latest trends. From capsule wardrobes to vibrant prints, these influencers show that great style is ageless and should be celebrated at every stage of life.
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