Pledging your allegiance to a brand is no longer subject to just T-shirts and handbags. While we won’t fall out of favor with logo Tees or luxury leather accessories emblazoned with branded enthusiasm, it’s clear that the major design houses are finding new, chic ways to get loyal customers outed as fans.
While tights with recognisable logos aren’t exactly new, the first brand to send the trend viral was Gucci, whose pair have been an influencer favourite for a couple of years now. Others, like Burberry, Fendi and most notably Chanel, have all followed suit, offering fans an accessible way to wear the label.
From delicate low denier to metallic wool jacquard and fishnet designs, logo tights come in a variety of styles. Chanel’s minute logos double up as polka dots from a distance, but if ‘go big or go home’ is more your mantra, there are plenty of statement pairs to try too – just look to Fendi and Burberry.
Logo tights will give your outfit a preppy feel – whether that’s paired with a black mini dress or shorts and a chunky knit. If £100 feels too frivolous to spend on hosiery, the high street has plenty of pretty polka dot tights that will replicate the look.
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