Please, just don’t tell me that I have to choose, it’s impossibile! This brand is so amazing and the spring Loveshackfancy collection is super romantic. We are at Water Mill, New York, from the outdoors to inside, models Samile Bermannelli, Raissa Leme, Tanya Kizko, and Laura Bensadoun charm in colorful new season looks. Stylist Celia Azoulay highlights tie-dye prints, puff sleeves, and cozy cardigans. Accessorized with straw hats, casual sneakers, and belts, the LoveShackFancy woman embraces romantic yet relaxed style. For beauty, Campbell Ritchie works on makeup with hair by Brent Lawler.
Photographer Dean Isidro has done an amazing work. The new collection is inspired by vintage finds, LSF is rich in detail, flattering silhouettes, soft hues, and intricate lace, with an emphasis on whimsical hand-dyed fabrics and enchanting vintage-inspired romantic floral prints. “People are wanting that connection to something that feels like a happy path and story,” says the fashion designer and entrepreneur, Rebecca Hessel Cohen, about LoveShackFancy, the womenswear brand she started 6 years ago. Cohen’s line of modern, vintage, victorian-meets-edwardian-meets-floral collection were born at her wedding. She designed dresses for the bridal party that would be easy to move in, easy to dance in, and easy to live in. The result was a chiffon halter—feminine but flirty, sexy but demure. It was the dress that, proverbially, launched a thousand dresses.
“It’s always a vignette, it’s always a story, it’s always more to it,” she says, “Yes it’s the dress, but it’s the story you tell in the dress. Life, stories and all of the emotions and nostalgia goes into all of it.” What do you think? I love every single item, well, as always!
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